Last updated: January 2025
Welcome to Speed Eaze. This Privacy Policy explains how Axento ("we," "us," or "our") collects, uses, shares, and protects information in relation to our automation services (the "Services"). This policy applies to anyone who interacts with our advertising technologies or visits a website or application where our Services are active.
Our legal name is Axento and we can be contacted for any privacy-related questions by emailing us at admin@speedeaze.com.
This Privacy Policy is designed to meet the requirements of major privacy regulations, including the General Data Protection Regulation (GDPR) in Europe and state-level privacy laws in the United States, such as the California Consumer Privacy Act (CCPA).
We collect information to provide and improve our advertising and automation services. The types of information we collect depend on how you interact with our technology.
Our Services are designed to operate without requiring individuals to directly provide us with personal information such as their name, email address, or phone number.
When a payment is required to use our services, we use a third-party payment processor, Stripe, to handle the transaction. We do not directly collect, store, or process your credit card details or financial account information. We receive a confirmation of payment from Stripe, which may include your billing name and a transaction identifier, but not your full financial details. We recommend you review Stripe's privacy policy to understand their practices.
When you visit a website or application that uses our technology, or when you interact with an advertisement provided through our Services, we automatically collect certain information. This is the core of our data collection for advertising purposes. This information includes:
We infer your general geographic location (e.g., country, state, and city) from your IP address. We do not collect precise GPS location.
We use the information listed above to draw inferences and create data segments. These are profiles about a user's potential preferences, interests, and characteristics (e.g., "User likely interested in marketing software," "User located in the United States"). We use these inferences to provide more relevant advertising on behalf of our clients.
We use the information we collect for several business and commercial purposes, which are strictly related to providing and operating our Services. These purposes include:
To deliver our core advertising automation services to our clients, including displaying advertisements on various platforms, managing ad campaigns, and ensuring ads are delivered correctly to the intended audiences.
This is a primary purpose of our data processing. We use the information we collect, particularly Identifiers, Internet Activity, and Inferences, to show you ads that are more likely to be relevant to your interests. This involves tracking user activity across different, unaffiliated websites and applications over time, building profiles or "segments" based on your inferred interests, and frequency capping (to ensure you don't see the same ad too many times).
To measure and analyze the effectiveness of the advertising campaigns run through our Services. This helps us and our clients understand which ads are being viewed and clicked on, measure conversion rates, and improve campaign performance.
To protect the security and integrity of our Services, our clients, and the platforms where our ads are displayed. This includes using data like IP addresses to identify and prevent malicious activity, click fraud, and other security threats.
To comply with our legal obligations, regulations, or in response to lawful requests from public authorities (e.g., a court order or subpoena). We may also use this information to enforce our own terms of service and protect our rights and interests, or those of our users and third parties.
We do not sell personal information in the traditional sense of the word. However, we do share information with third parties and service providers for the business purposes described in this policy, including for cross-context behavioral advertising. We may share the information we collect with the following categories of third parties:
We share information with our clients who use our Services to run their advertising campaigns. This information typically includes campaign performance reports and audience segments based on inferred interests.
We share data with third-party services that help us operate, analyze, and deliver our Services. These partners include:
We may disclose your information if we believe in good faith that it is necessary to comply with a law, regulation, or legal process; to protect the safety of any person; to address fraud or security issues; or to protect our rights or property.
If Axento is involved in a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Our retention periods are as follows:
We and our third-party partners use cookies and similar tracking technologies (like web beacons or pixels) to collect the "Information We Automatically Collect." A "cookie" is a small text file stored on your browser. These technologies are essential to our Services and are used for advertising, analytics, and functionality.
Controlling Cookies: Most web browsers allow you to control cookies through their settings. However, if you disable cookies, some parts of our Services may not function properly, and your ability to opt-out of our advertising services may be impaired.
To exercise any of the rights described below, please email us at admin@speedeaze.com. We will respond within the timeframes required by law (typically 30-45 days). We may need to verify your identity before processing your request.
If you are a resident of these regions, you have the right under GDPR to Access, Rectify, Erase, Restrict Processing, Object to Processing, and Data Portability. You also have the right to withdraw consent for cookie-based processing at any time and to lodge a complaint with your local data protection authority.
If you are a resident of a U.S. state with a comprehensive privacy law (like CCPA), you have the right to Know/Access, Delete, and Correct your personal information. You also have:
We have implemented reasonable and appropriate technical and organizational security measures to protect the personal data we process. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.
Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from them. If you believe we have inadvertently collected such information, please contact us so we can take steps to delete it.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date" at the top.
If you have any questions about this Privacy Policy, please contact us: